Monday, July 26, 2010

Lori Foster Event- Handout on Social Media by Sheila Clover English of COS

In this discussion we will review where to be and what to do to market yourself.

Where To Be
There are literally hundreds of sites you can be on.

Choose the best 3 to spend the majority of your online social time with

Identify your audience

Where are THEY going online?

Go there.
Make your top 3 someplace you LOVE to be, since you’ll be there a lot.

My “best 3” are- Facebook, Twitter and LinkedIn with MySpace as a close tie with LinkedIn. Book specific site of choice is GoodReads, but I don’t go there consistently, so it’s not in my top 3.

Once you choose your top 3, give it 6 months and if you don’t see a return on your investment (time) try an alternate site.

What To Do
Be present there. Let people get to know you. People invest their time and attention in you and they feel more connected to you and to what you do.

Time management. Budget your time. Don’t let your social networking interfere with your book writing time. Or your family time.

Follow the four basic rules of social engagement:

Be on topic- Don’t interject your book marketing into a conversation NOT related to that. If you do that is called SPAM!!!!

Be consistent- Be present. Be present on a routine basis. NOT just when you have a book coming out.

Keep it real- Talk about things that you really have a passion for. Be honest in all that you do.

80/20 Rule- 80 percent of the time you are talking about things NOT related to marketing your book. Be sure to interact with others during this time too. Relationships require more than one person, so interact and care about others! 20 percent of the time you can find creative or direct ways to talk about your book. Don’t just make it an ad pitch, talk about the writing of the book, the research of the book, the storyline, the characters. 20% is actually a LOT. I would not hard sell a book in a social environment unless you have cultivated a community receptive to that.

Social Network Opportunities- Ads, games, groups, book clubs, blogging, networking, speaking engagements…

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