Wednesday, June 08, 2011

The Revolving Door Of Video Distribution Sites

Blog by S. English

By the time this blog posts there will be another video site that has gone bust and yet another new one that has been called the greatest video site of the year. It never fails. Even with our expansive database of video distribution sites we see the list grow then deflate and grow again at a rate fast enough to need a designated employee to always keep up  on the list from week to week.

I loved Motionbox and I loved Clipser but they went the way of the Dodo so I turn to other sites  like Mr. Wong or perhaps some Ning group sites appropriate to our client’s needs. It’s the way of video distribution, so you need to be flexible and you need to always be on the lookout for what’s new and what’s dying.

This is where the benefit of a distribution team comes in. With over 350 distribution sites in our database someone needs to be on the lookout for what’s working and what’s not. We go in and make notes and check back to see if a particular site is just lapsed for a while or if it actually died and needs to be removed from the database into archive.  It’s a big job that has constant changes, but with vigilant team members on hand to let us know what works and what doesn’t we are able to keep our database on the rise.

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