Monday, May 24, 2010

COS Social Media in Review – Facebook

Facebook is a favorite of ours and we have 3 places on Facebook that you can find us. Each place offers something different and in a bit I’ll tell you why that’s important.

COS delivers our videos via RSS feed to our Book Video Facebook page. Every single video that COS distributes will be sent there. This is important for SEO reasons and because we want people on Facebook to be able to share the videos. But that’s not the most popular of all the COS Facebook profiles.

Circle of Seven Productions has a Fan Page, an official COS Facebook page that we keep up on fairly regularly. In 2010 we have plans to be more “present” on the fan page with some behind the scenes, professional marketing information, future projects listings and information on conventions we attend. But that’s not the most popular of the COS Facebook profiles either.

The Facebook profile that over 2000 people follow is and is the online home of COS Productions CEO Sheila Clover English. This is where the CEO lets her hair down, so to speak.

“It lets people see me as a person. I don’t have to be an expert, a marketer or a ‘CEO’ there. I’m just me.” Says English. She goes on to share, “I started playing a few online games since it allowed me to have fun with people who wanted to get to know me. And before I knew it people who had no idea what book trailers even were started commenting on my wall about books when I’d show a trailer there.”

English is an avid animal enthusiast and offers a good deal of her own brand of personal humor there. It has endeared her to many of her Facebook followers and helped create loyalty as well as engagement with the reading (and even the only-sometimes-reading) public.

The reason having an online social community connection is important is that it allows people to have a more personal bond with you. The site isn’t a sales and marketing site. It’s a place to kick back and make friends. From that organic relationships grow and so does trust, which is very important when you do so much online.

Sheila invites everyone to stop by, become a friend, talk books, play Mafia Wars, check out pictures of her family and travels and of course learn of the mischievous antics of Jack, her half Chihuahua, half Jack Russell puppy.

• This series of articles reviews a variety of social media venues that Circle of Seven Productions and/or Reader’s Entertainment employees across the online universe.

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