Monday, May 31, 2010

COS Social Media in Review – DailyMotion

DailyMotion has proven to be a strong online video site. Part of the proof is that it is still around. Part of it is that is growing. Circle of Seven Productions signed a contract with DailyMotion so that we can offer “Official Content”. The contract is pretty basic, with promises that we’ll offer quality content that follows the laws of copyright and that we will provide consistent content. In exchange, DailyMotion will allow us to upload all content without the strict review process sometimes employed by social sites who must be concerned with copyright laws, etc.

But, more importantly to us, DailyMotion has agreed to feature some of our content on its main site or channels. Not all content is featured, but a good amount is and we’ve seen an increase recently in featured COS videos. That translates into more eyes on the videos and more video views.

Pros and Cons to the site.

Cons are that DailyMotion puts pre-roll ads before each video. Normally that’s not so bad, but when the majority of your own videos are 90 seconds long, a 10 or 15 second pre-roll seems pretty overkill.

There are a lot of advertisements on the site pages.

Pros are that links you put into the video description are live-links which means people can just click on them and be taken to the author’s page or the book product page. It encourages impulse buys or impulse curiosity that results in a click through.

The sites has some special features for sharing and presentation that we like and the profile pages is fairly customizable. You can see on the COS DailyMotion profile that we have branded the site-

DailyMotion is also part of the TubeMogul video delivery. COS Productions is a premiere client of TubeMogul and it’s convenient to have this feature. We also RSS out to a lot of other sites from our DailyMotion site.

DailyMotion is a stable site worth investing time in and works hard to promote itself to viewers.

• This series of articles reviews a variety of social media venues that Circle of Seven Productions and/or Reader’s Entertainment employees across the online universe.


Eric said...

Hi, I am the Marketing Director at HeySpread.
Thanks for this good article.
That is true, Tubemogul is one service.

But you should really have a look at HeySpread for Professional Video Analytics and Video Distribution - Far cheaper, with exclusive features such as YouClone (copy/paste your YouTube videos to any other platform automatically and in one shot), powerful and user-friendly interface, REST API for an easy and fast white label integration.

COS Productions said...

Hey Eric! I used HeySpread in the past and heard lately that it's VERY different than from two years ago! I haven't had a chance to go check it out. I'm going to tonight! Thanks!