Monday, September 20, 2010
Social Media in Review- Spike.com
We have a contract with Spike which is very important to us. Spike, at one point, took our profile down as being too commercial in nature. But, we wrote a letter and sent it snail mail to their corporate office giving them reasons why we thought we should be allowed on Spike TV. I really thought I’d never hear back from them. We’d done this with other sites and had not been successful. But, one day my phone rang and it was someone from Spike TV corporate. They had reviewed our letter and were in agreement that we belonged there! Imagine my surprise!
They gave us special producer rights so that our videos would always be accepted there and we didn’t have to worry about the profile or any of our videos being rejected or deleted.
Spike TV has a great audience and the site is very well managed. The site is incredibly professional, entertaining and engaging. It brings in a lot of people who want entertainment and that means more eyes on our videos. Spike is, of course, tied to Spike TV so there’s that cross over audience for broadcast as well. Since this is the direction COS wants to go having the internet/broadcast tie-in is very appealing to us.
We get a decent number of views. Spike has a lot of different types of shows it offers online so we get a good variety of viewer types. I do find that if a book video has anything in it that is tied to a movie, television show, celebrity or current affairs it tends to do better.