So why, in late 2010 did we see a sudden and significant spike in views to this video?
Like many things in life, timing is everything. Opportunities don’t stop just because the book video has been out for over a year. That’s the great thing about the internet; you can keep things up there forever, working hard to sell your book.
This, though, was very special and meaningful. A site called TakePart did an article on domestic violence and while looking for appropriate multimedia for the piece they found the video for Crazy Love. The article did extremely well as did the video.
This is a tough issue and one that is very personal for many people. It was great that the video was getting a lot of traffic, but it was equally, if not more, important that it was being used in such a significant way – to help others.