Wednesday, November 03, 2010

A Study in Book Video: Zombies Vs. Unicorns

The great thing about analytics is that you can tell when there’s something going on with your video and the figure out what “that” is.

We saw a spike in views from embeds on Vimeo and so we went to see what was going on. We did a video called Zombies Vs. Unicorns this year and it’s very cute.

With all the “Team Edward” and “Team Jacob” stuff going on in the YA sphere, it wasn’t overly surprising to see libraries and YA blogs utilizing the video to promote interaction and community.

Here is a site that we got a good number of views from the embed. Friendswood Library used the video and did a poll to find out if people were “Team Zombie” or “Team Unicorn”. Other sites did similar events and those who participated had a good time choosing their team!

We also found that the bookmarking site, Tumblr had the video on several profiles. It was passed around a lot there. So, I guess if you have something zombie-themed you know where to go! Lol

This one was a HUGE hit with all kinds of blogs, social sites, booksellers and libraries.

We even found sites that sell zombie paraphernalia had taken the video and promoted the book for sale!!

This video went viral throughout the blogosphere and you just have to appreciate the blogs it ended up on!

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