Monday, June 28, 2010

MetaCafe- COS Social Media in Review

We joined MetaCafe in Feb. of 2006 when it was young. We have nearly 500 videos posted there with views ranging anywhere from 50 to 3000.

Those videos with interesting and catchy descriptions seem to get the most views.

We have subscribers to our MetaCafe channel which is important since those people will get a notification when we upload a video.

There seems to be a more mature audience for us here. We have several videos that have over 3000 with the majority of those being suspense/thriller genre.
This site isn’t as big as YouTube or MySpace, but it has proven to be reliable with a good number of viewers interested in book trailers.

They do play pre-roll commercials, which is fine, but a little annoying. You can’t blame them though, they do need to make money and the pre-rolls are brief. It hasn’t seemed to hamper our view numbers. MetaCafe has a panel that reviews the video and sometimes they will mark our video 13+ which is like PG13. That doesn’t seem to hurt the number either.

There are options for bookmarking but we seldom use them from that site. We upload via TubeMogul, but check the profile and video performance once a week from the Metacafe site.

1 comment:

Eric said...

Hi, I am the Marketing Director at HeySpread.
Thanks for this good article.
That is true, Tubemogul is one service.

But you should really have a look at HeySpread for Professional Video Analytics and Video Distribution - http://bit.ly/5mD1CL. Far cheaper, with exclusive features such as YouClone (copy/paste your YouTube videos to any other platform automatically and in one shot), powerful and user-friendly interface, REST API for an easy and fast white label integration.